---
title: 3. Setup Ad Group
description: "[vimeo Video Player](https://player.vimeo.com/video/1114632289?color&autopause=0&loop=0&muted=0&title=1&portrait=1&byline=1&h=bd0f776d14#t=) Create an ad group to organize your ads by theme or product. Choose a set of keywords that trigger your ads and write targeted ad copy. Ad groups help improve relevance and performance by aligning your message…"
url: "https://entrepreneurshub.businessignites.com/docs/setup-ad-group/"
updated: "2025-09-02"
category: Google + YouTube Ads
---

# 3. Setup Ad Group

[vimeo Video Player](https://player.vimeo.com/video/1114632289?color&autopause=0&loop=0&muted=0&title=1&portrait=1&byline=1&h=bd0f776d14#t=)

Create an ad group to organize your ads by theme or product. Choose a set of keywords that trigger your ads and write targeted ad copy. Ad groups help improve relevance and performance by aligning your message with what people are searching for.